Happy Friday, friends! I hope you enjoyed the last blog about figuring out who your ideal client is! Did you do your homework? I hope so! It will be so beneficial to you as we move forward! 🙂 If you didn’t already noticed, I skipped blogging last week, but it was because I had the craziest week of life, and just needed to step back and prioritize! That being said, The Adventure Tog will be coming to you every FRIDAY instead of WEDNESDAY! This gives me an extra day to write solid content for you! Today we are talking about 3 ways to market to your ideal client now that you know whom they are!!
3 Ways To Market To Your Ideal Client
1. Utilize Social Media! Now that you have a specific person in mind, the rest can sort of fall into place! Let’s start with social media! Think about your feed, and how it looks. Does it attract this idea client? Do you think your feed would excite them, or make them feel like they NEED to hire you? If so, good for you! If not, let’s make some changes!
Do you schedule out your posts? Well, you should! I use PLANN, and oh my goodness is it life changing! It is a small monthly fee, but SO worth it! It allows you to see your layout, so when you post you know that not only will your feed be on point, but your images will all speak to your ideal client!
2. Share only the work you want to be booking! For example, my first priority is weddings and my awesome couples so I post mainly wedding and lifestyle work! To narrow it down even more, I only post the wedding work I have done that I absolutely LOVED and want to do more of! For me that means less country style weddings, and more adventurous and unique weddings! I love when my couples like to mix it up!
3. Show people who you are! I love going live or posting on my social media just sharing bits and pieces of my day, stories, or behind the scenes of shoots! This is that extra touch point for people to connect with you, and I cannot tell you how many of my brides have said to me. “I felt like I already knew you!” That is huge, ya’ll!!
It's no secret that Instagram can often frustrate us as business owners. With an ever changing algorithm and feeling pressure to hop on every new trend it can get overwhelming. Here are 5 ways you can simplify it for yourself, but still serve your people!
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